Portfolio
360°Art and Creative Direction.
Specialized in visual communication, editorial and graphic design, and long-term content strategy for fashion & lifestyle brands — crafting a signature editorial style across print, digital, and branding platforms.
Editorial design is the art of clarity and emotion — bold statements, generous white space, and a deep love for typography that turns content into experience.
Editorial design is my craft, but collaboration fuels the magic — every networked partner in the process, whether on site or remote, adds depth and clarity to the stories we create together.
Every shoot is a dialogue: I steer the vision while working hand-in-hand with a team of on-set specialists, turning concepts into seamless, brand-consistent visuals.
A strong team player and bridge between agency and client, I blend storytelling with strategy to turn content and design into experiences that resonate and click.
I’m interested in new challenges and the opportunity to grow every day. Preferably around smart and crazy individuals in media & communications - with high aspirations, little attitude and lots of humour.
ABOUT
Visual art is my passion—whether shaping the mood of a fashion campaign, curating a magazine spread, or translating a brand’s DNA into digital design. Specialized in visual communication and content creation for lifestyle brands, I’m known for my signature editorial style across print and digital platforms.
With a degree in Journalism and Design Communication Arts from UCLA, I combine storytelling with refined design aesthetics. Moving from writing to design felt natural, and after a stage in advertising, I found my way into publishing, where I truly fell in love with the craft—driven by my passion for words and sophisticated design. Early work in weekly magazines taught me fast-paced storytelling and the skill to deliver under tight deadlines. Later, in glossy publications, I discovered the beauty of detail and the art of composition—lessons that continue to define my work across media.
Today, I provide branding solutions for executives, advise management teams, inspire entrepreneurs, and guide creatives to ensure design, content, and editorial concepts resonate with the right audience. I develop holistic design and content strategies that captivate and engage through the art of storytelling.
Along the way, I’m constantly inspired. Life is in flux, always moving. In my curated moodboard, I collect impressions and inspirations, so they don’t slip away unnoticed or unused.
As an all-in-one creative, I handle the whole shebang — from research and planning to custom design and content creation—providing a straightforward approach and clear communication.
SERVICES
STRATEGIC CREATIVE CONSULTING
Providing strategic guidance and creative insights
for brands, agencies, and management teams.
Acting as a sparring partner or joining project-based teams on-site to deliver fresh perspectives and innovative impulses.
Collaboration with C-level executives focuses on
long-term strategy, organizational alignment, and
team development, ensuring workflows and creative
operations support both efficiency and inspiration.
Projects range from brand awareness to
internal creative processes.
ON & OFF-SET ART DIRECTION
Conceptual development of editorial shoots and
advertising campaigns that tell a compelling story,
fully in line with a brand’s positioning. Full art direction across photo and film productions ensures a consistent vision from concept to final product.
Acting as a key link between client, agency, and
creative team, art direction guarantees smooth
communication, coherent storytelling, and visually striking results.
Whether for print, digital, or online publishing, campaigns are designed to capture attention, engage audiences, and strengthen brand presence.
DIGITAQL, GRAPHICS & EDITORIAL DESIGN
Corporate and editorial identities that embody brand personality and strategy. Digital design focused on usability, seamless user experience, and a unified presence across websites, shops, newsletters, social media, and ads. Print design delivering impactful editorial layouts, magazine spreads, and premium materials that remain essential in today’s media mix. All of this crowned by a distinctive editorial style that ensures aesthetic, brand-consistent storytelling across both print and digital platforms
CONTENT CONCEPT & MARKETING
Expertise in editorial and lifestyle topics, including fashion, beauty, music, literature, design, interior, and gastronomy. Development of content strategies and concepts that align with the target audience. Collaboration with copywriters and creative teams ensures that text, visuals, and design work seamlessly together to produce valuable, engaging content.
Content is crafted to build brand awareness, strengthen audience engagement, and create meaningful connections across fashion, lifestyle, and cultural industries, supporting both digital and print channels.
I enjoy experimenting and exploring new ideas, bringing concepts to life that evoke genuine emotion. In a world full of templated solutions, I strive to create something thoughtful, and uniquely yours.
CLIENTS
I create editorial design and branding projects for leading lifestyle and fashion brands, including EMOTION, FLAIR, GALA, GRAZIA, IN TOUCH, LIFE & STYLE, WOMEN’S HEALTH, PKZ and LUXODO. My work extends to renowned publishing houses such as Gruner + Jahr, Bauer Media, Ahead Media, Emotion Verlag, Motor Presse, UCM Corporate Publishing and Grund Genug Verlag.
Collaborations with top photographers like Alexander Straulino, Markus Lambert, Marcel Gonzales-Ortiz, Mark Seelen and Gisi Rameken, as well as international models such as Werner Schreyer, Hillary Rhoda, Jason Morgan, Mini Anden, Ollie Edwards, Jon Kortajarena and Ana Beatriz Barros, reflect my strong foundation in visual storytelling and editorial art direction. Collaborating with publishing leaders such as Tom Junkersdorf, Andreas Volleritsch, Nicolaus Zott, Okka Rohd, David Röhr, Peter Praschl, and Esther Bruns has helped me grow as a creative professional.
CONTACT
Gif created out of A short by Nicolas Deveaux.
CAROLINA MARCHIORI
VIENNA AUSTRIA
NARDO ITALY
UST-ID NR. ATU76440727