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360° Art Director
& Creative Advisor.
Specialized in visual communication graphic design and long-term content strategy for fashion & lifestyle brands — crafting a signature editorial style across print, digital, and branding platforms.
PORTFOLIO
Editorial design is the art of clarity and emotion.
Bold statements, generous white space, and a deep love for typography that turns content into experience.
ABOUT
I’m interested in new challenges and the opportunity to grow every day.
Preferably around smart & crazy individuals in media & communications - with high aspirations, little attitude and lots of humour.
I’m deeply inspired by culture, movement, words, and rhythm, which shape how I see the world—in gestures, textures, and transitions. Observation is my entry point into creativity, noticing the subtle details that tell a story before the full picture appears. Whether shaping brand identities, campaigns, or editorial stories, I create bold, sensuous visuals. My publishing background taught me the value of clarity, composition, and narrative, guiding how I balance concept, emotion, and storytelling today.
I love collaborating with clients, creative partners, and teams who share a sense of purpose and play. I help brands develop strategies that communicate clearly, engage deeply, and tell impactful stories, while supporting creative teams to explore ideas and bring concepts to life. Acting as a bridge between clients and creatives, I ensure concepts, design, and content come together seamlessly. Every collaboration is an opportunity to learn, adapt, and create work that resonates—and if it’s not fun, what’s the dot?
SERVICES
As an all-in-one creative,
I handle the whole shebang
From research and planning to custom design & content creation — providing a straightforward approach and a clear strategy.
STRATEGIC CREATIVE CONSULTING
Providing strategic guidance and creative insights for brands, agencies, and management teams, fostering brand strategy, organizational alignment, and team development. Collaboration emphasizes efficiency, creativity, joy, and integrity, delivering fresh perspectives and innovative ideas across brand awareness, internal creative workflows, and high-impact campaigns.
ON & OFF-SET ART DIRECTION
Leading the conceptual development of editorial shoots and advertising campaigns that tell compelling, brand-aligned stories. Art direction across photo and film productions ensures a consistent vision from concept to final output. Campaigns across print, digital, and online are designed to capture attention and strengthen brand presence.
DIGITAL, GRAPHICS & EDITORIAL DESIGN
Developing corporate and editorial identities that reflect each brand’s personality, including typography, layout, visual systems, and assets to ensure clarity across all touchpoints. Digital design focuses on usability across websites, e-commerce, newsletters, social media, and ads, while print and premium materials combine storytelling with refined design for a distinctive brand presence.
CONTENT CONCEPTS & MARKETING
Expertise in editorial and lifestyle content across fashion, beauty, music, literature, design, interior, and culinary. Developing content strategies that align with target audiences. Collaborating with copywriters and creative teams to deliver seamless text, visuals, and design, building brand awareness, engagement, and meaningful connections in the fashion, lifestyle, and cultural sectors.
CLIENTS
Collaboration fuels the magic!
Every networked partner in the process, whether on site or remote, adds depth and clarity to the concepts we create together.
My work is deeply rooted in a strong editorial design style, which informs and shapes every project I undertake. Collaborations with major publishers — for magazines such as Emotion, Flair, Grazia, and Women’s Health, among others — have further honed my narrative-driven, visually striking approach. This editorial sensibility fuels my creative work for leading Luxury, Fashion, and Lifestyle brands, including PKZ, Hanro, and Maison Mollerus. I also enjoy supporting smaller brands and NGOs, often through pro bono projects, which continue to enrich my creative practice and expertise.
Working with photographers like Alexander Straulino, Markus Lambert, Marcel Gonzales-Ortiz, Mark Seelen, and Gisi Rameken, as well as iconic models including Werner Schreyer, Hillary Rhoda, Jason Morgan, Mini Anden, Ollie Edwards, Jon Kortajarena, and Ana Beatriz Barros, has greatly deepened my expertise in visual storytelling and on-set art direction. Collaborations with creative leaders such as Tom Junkersdorf, Andreas Volleritsch, Nicolaus Zott, Okka Rohd, David Röhr, Peter Praschl, Esther Bruns, and many others continue to inspire and shape my work.
